In my experience as a business owner, marketing is the number one struggle of most SMEs. 

I can tell you for FREE, 90% of SMEs are yet to crack the marketing code that can blow up their numbers.

Too sad. 

They do not have enough customers. They do not make enough sales. This results in too little profits and soon, their businesses STRUGGLE or EVEN DIE within the first 5 years.

However with the advent of social media, we have seen SMEs leverage its immense powers and make outstanding sales results.

We’ve seen SMEs in this space make as much as tens and hundreds of millions on a daily, weekly, and monthly basis. 

While some others STRUGGLE to make their first million.  

Well, I Merchant Cheena has been on both sides of the divide. 

I have STRUGGLED. 

I felt I had seen it all, I felt on top of the world. I felt my freedom had come. I can do and undo. 

Ehhh. Cheena, with 50k? 

Things fell apart when COVID struck. 

I was back to square one. But I quickly went into the sales of medical accessories during the covid period.

I made some money, because it was the demand of the time. After the Covid, I needed to do something else. 

This was how I came into Kids Wears. 

Doing this business, I’ve gone an entire month without selling a pin. 

Yes! I Cheena has gone an entire month without selling anything. 

At one time, I will put out a product for as low as N2500, and someone came and priced the product for N1000. 

This was me, this is my story. 

But today, Merchant Cheena makes millions daily without ads in her business. I go for fairs and I come back with multiple tens of millions.